If only it were just a game

Great, another reason not to buy Madden ’09:

Too busy playing video games to watch presidential ads on television? Barack Obama has found you, too, by becoming the first presidential candidate to buy ad space inside a game.

Nine video games from Electronic Arts Inc., ranging from the extremely popular “Madden 09” football game to the street racing “Burnout: Paradise,” feature in-game ads from the Obama campaign. The ads — they appear on billboards and other signage — remind players that early voting has begun and plug a campaign Web site.

The idea of embedding advertising temporarily inside a video game is relatively new, having only begun about 18 months ago, and Obama is the first presidential candidate to buy space, company officials said.

Sometimes it’s the small lines being crossed that really get you.  I play video games to temporarily block out the silly shit of reality, but nooooo…

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About b-psycho

Left-libertarian blogger & occasional musician.
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